When broken down into small little tasks SEO is something that any small business owner can undertake on his own if he puts some effort into it, or use the services of an SEO Company.Having a basic understanding of the factors taken into consideration when it comes to search engine rankings can be a competitive advantage in less competitive and under-optimized niches. Below are 5 small hack any small business owner can implement to increase his website visibility on search engine.
1. Social Media Profiles
It no secret that people spend a lot of time on social media and the essence of social media which is interaction is a strong signal when it comes to search engine optimization. The first thing to do is to make sure your business is properly presented on at least these platforms: Facebook, Twitter, Google+. If you are a local business then you have to sign up for Google Business Listings. It’s very important to make sure every is consistent on every social media channel. Getting started on this site is just a matter of signing up and filling the information required. A good social media campaign can drive SEO traffic to your site.
2. Figuring your keywords
Before you can go and optimize your website in Adelaide for anything you need to make sure you know which target you want to hit. To find your keyword you can use a the free tool Google Keyword and type your main keywords. If you are not sure what they are just start with very broad term and go through the list you will definitely find some insight. You can then narrow down your target by running those term you found in the tool to find more specific keyword phrases.
3. Spying your competition
This step can also be done before the previous one. Use a tool called SEMRush by type your competitors URLs in their their search box. This tool allows you to know what keywords your competitors are ranking for and also estimate how much traffic they are getting though them. Now you should have a list a keyword that give a broad picture of your business. Now is time to optimize your website to match that picture.
4. On Page Optimization
In this section you are trying to make sure the search engine understand your website the way you intended and rank you for the keywords you are trying to rank for. Most often than not, a website will rank for the wrong keyword. To avoid this try to group similar keyword together and rank them for one page only. This is great because search engine are smarter by the day and understand synonyms and related topic. This isn’t always the right choice but if you are not a blog, a business offering products and services , it will make the next time cheaper in time and money.
5. Off Page Optimization
If you have done the previous step properly, you are almost guaranteed to see some results. You can be number one for some non competitive keyword just doing the above. For off page optimization, you started it at the first step by setting up your social accounts. On those account you certainly put your website link. The process of have another website linking to your site whether you own it or not is a back-linking (off page optimization). Much have been written about the topic already, but for you can start by finding other website talking about the topic of your website and just posting genuine comments and linking back to your website.
SEO can be overwhelming, but have a calm a persistent mindset you lead to great results.