Keyword Research: competitiveness & traffic

Finding the correct keywords/key phrases which will bring more appropriate traffic so as to increase sales of your product/services. The stage involves extensive analysis of the competitor’s web sites, meta tags and keywords/phrases. It has been generally found that webmasters target general single keyword (which is highly competitive) whereas research shows that people use two or three word phrases much more than single word in their search.

Website Analysis

In-depth analysis of your website (as well as top competitor’s websites) in order to fully optimize the content and structure. This step includes putting Title, Meta Tag , Keywords / Key phrases in the content and correction of sloppy html, unclear text, Internal Linking of the website, Checking of links for errors.Access to detailed traffic statistics is crucial in this stage.
Proper internal linking is as much important as external backlinks.

Submission to Search Engines and Directories

Optimized website is manually submitted to leading search engines like Google,Yahoo,MSN,Altavista etc. and directories like DMOZ( Several webpages can be submitted to DMOZ if they belong to different categories). Should also be submitted to on-topic directories.
PS: If the website is linked by webpages which are already indexed by the search engines, submission to search engine is not necessary as Search Engine spider will find the website by itself.
DMOZ is free but directories like JoeAnt and GoGuides charge a submission fee.

Link Exchange

Exchange links with same theme webpages to increase ranking in Search engine results.
Avoid exchanging links with spammy and free for all add websites. Its the quality not just quantity that matters.Get links from those websites only which you think your visitor would like to visit.

Reporting

• Search Engine Ranking Report: Lists all keywords by search engines and their respective ranking,current as well as previous ones.
  
• Directory Submission Report: The detailed report of submission as well as getting enlisted in the directories.
  
• Link Report: Lists all new external inbound back links from other websites.
  

Usability and Conversions

Its just not enough to get lots of visitors to your website. It should convert into sales unless which marketing campaign is a failure. We will provide you with valuable tips so as to get the visitors coming to your website again and again and increase your sales. We will also provide tips on better usability and navigation of your website.

 Maintenance

Continuous analyzing of results to maintain or improve positioning in search engine results for your keywords.

• Website optimization on a regular basis: SEO is not a destination but a process. To maintain top ranking, SEOs must evaluate the results and make necessary modifications based on performance.Remember your competitors are not going to sit idle.
  
  
• Adaptation to search engine algorithm changes: Search engines constantly modify their ranking algorithms. These changes must be identified and analyzed in order to maintain top rankings.
  Recent example: Florida and Austin Update in Google
  
  

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